Product Market Validation Leadership

Hello, I’m Max. You have a technology with a lot of potential; but it’s easy to feel overwhelmed or lost in the possibilities of how to establish value with your customers quickly. That’s where I come in: I take a creative and collaborative approach to help researchers and technologists transform early-stage concepts into market-validated products.

Enabling Technology Leaders to Achieve Greater Impact

My methodology to close the gap between technology breakthrough and commercial viability:

Define the Opportunity

Understanding objectives within the context of the problem you are looking to solve, validating information, and available resources

Develop the Market

Gathering & analyzing intelligence to inform market needs and potential for technology and business model innovation, before investing significant resources

Discover the Customer

Listening to customers to define approaches to problem solving, industry integration, and data-driven metrics to track impact

Prove the Concept

Turning vision into a prototype to prove initial value and iteratively improve on hypotheses, in collaboration with technical leadership

Build Buy-In

Developing investment and partnership pitches to communicate business proposition through a coherent story, establish consensus, and raise capital

Project Impact Examples

University Healthcare Technology Commercialization

Consumer Digital Health Technology

Seed-Stage Impact Investment Fund

Real Estate Impact Investment & Development

Behavioral Analytics Software

Federal Research Lab Spinout

About Me

As a Pittsburgh native, I’ve participated in and learned from the City’s renaissance from a down-and-out steel town to a model laboratory in its own right--a small epicenter of thriving neighborhoods, prominent healthcare and emerging high-tech innovations. And being part of this evolution has helped foster my current focus on commercializing technologies that make people’s lives better and communities more sustainable.

I began my career in urban development with a leading real estate firm, working to raise capital and manage projects to sustainably revitalize a historic, inner-city community. 2008 was a turning point, when I (and many others) came to realize the effect of a real estate industry and global financial markets contaminated by greed.

Inspired to think more broadly about how to positively impact communities, I shifted my focus to investing in people driven to profitably improve lives and the world at large. As an Investment Associate and Program Manager at a triple bottom line venture firm, I spearheaded a seed-stage fund dedicated to backing software and advanced materials entrepreneurs in the alternative energy and environmental markets.

Now I partner with business & technology leaders, and investment funds, to commercialize innovations attacking consumer health, environmental, and urban problems. I take on practical roles to help overcome the challenges inherent to building scalable businesses that solve customer needs. Spending time on 'both sides of the table' gives me unique perspective on the importance of listening and focused execution.

Fill Out the Form Below, and Let's See if I Can Help You

...but please note, I only take on opportunities where I believe I will have a discernible, positive impact--on both the project and the team. If a project is not the right fit, I’ll give you my honest feedback and try to connect you with better resources.

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